Using Portfolios in Blackboard for Branding Development (2020 Faculty Showcase)
From Gemma Henderson
Adapting our course assignments to the online format comes with very different challenges. For classes where graphic design and the process of it are an integral part it proves particularly challenging. During Summer 2020 I taught an advanced graphic design class, where one of the projects was branding. This project has many factors, a strong research and brainstorming part, a conceptual part and then the consistent application of guidelines defined during the initial stages. The use of the portfolio tool in Blackboard proved invaluable for this project. I was able to experiment with it and create a custom-made portfolio template that met the project’s needs. This tool allowed me to guide students through the development of the brand identity, while also giving them a space to upload and add their different stages in a manner that was cohesive and consistent. It provided them with an overview of their project and gave me as an instructor, the necessary information to provide useful feedback. At the end of the semester the students had a way to showcase the complete process from the beginning stages to the final design of the brand, in a format they could share and add to their brand manual.