Selling Some Sand: The Marketing of Miami Beach (Deep Dives into Special Collections)

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Selling Some Sand: The Marketing of Miami Beach

Presented by Cristina Favretto, Head of Special Collections

Thursday, September 10, 2020 at 1 p.m.

Using materials culled from the archives, rare books, and ephemera of Special Collections, Cristina Favretto will take you back to the early years of Miami Beach, when a motley assortment of civic boosters, con men, and impresarios "sold some sand" to the collective imagination of travelers yearning for warm weather and fun in the sun.

Taking a close look at promotional materials of the era, this brief but entertaining conversation will cover the less-than-glamorous beginnings of South Beach, graphic design styles, and even a history of the bathing suit. Join us for this trip to the beach, and bring your sunglasses!

About this Series

These online events offer an informative, enticing, and educational look into a selection of images that are representative of materials in Special Collections. Learn more about what we collect, how and why we do it, and get a glimpse into the fascinating world of rare books, manuscripts, and archives at the University of Miami Libraries.

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Selling Some Sand: The Marketing of Miami Beach (Deep Dives into Special Collections)

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